All SHSMD Webinars

While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.

This webinar will highlight the potential of Care Anywhere, the value to a health care organization and the state of technology to support these new markets.

This webinar, based on original research conducted by Optum, will discuss past, current and predicted use of telehealth.

Discuss how to address diversity, equity, and inclusion in your organization’s strategy and communications plans.

Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.

Get prepared in this interactive webinar, where you’ll learn to plan in advance to keep your data safe.

Join us for an insightful conversation with Guthrie to learn how to access and break down big data into useable insights that can inform and optimize outreach.

Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Building Public Trust and Confidence”

Understand the impact of moderated interactions on service delivery, patient and caregiver relationships, practice growth and brand awareness or advocacy generated by a vibrant Facebook Group.

Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for healthcare organizations.

Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.

Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.

Join this webinar to hear five bold predictions about that future, which range from exciting and promising to ominous and discouraging. 

Leaders from Lehigh Valley Health Network will discuss how they used insights from over medical claims from LexisNexis Risk Solutions to power their strategic decision support.

Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.