All SHSMD Webinars

Held Live: Monday, May 24, 2021 | 12:00-1:00pm CT

Health care marketers are simultaneously facing tight budgets and pressure to increase volume. How can health care marketers and communicators solve these challenges?

The fundamentals of health care haven’t changed but health care leaders will need to double down on their commitments to brand and experience to be successful. Learn what’s inside the minds of consumers and communities and how some of your peers have leveraged Humanizing Brand Experience insights across their organizations.

Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “The Future Needs You”

This SHSMD Strategists Salon provided a unique opportunity to learn from and network with our speakers and SHSMD members. In addition, this dialogue will contribute to a toolkit being created in collaboration between SHSMD and AHA’s The Value Initiative for the hospital field. 

This conversation will use women’s health as the ideal anchor point for a scalable approach that can expand targeted, personalized omnichannel outreach into other service lines.

This presentation will provide an overview of Patient Share of Care and how to leverage it within a health system.

Medical Staff Development Planning in 2021 will provide perspective on how health systems are approaching medical staff development planning as well as best practices for medical staff development for health systems in the current healthcare environment. 

This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.

In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.

View a recording of the webinar, featuring renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.

SHSMD members joined their peers across the country to discuss key topics and issues, and solve problems together. The topic of SHSMD’s inaugural Member Meet-up was “What Keeps You Up at Night?" View the full recording here.

In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.

Join renowned futurist Ian Morrison, Ph.D., for this webinar on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.

Join us for SHSMD’s inaugural “Member Meet Up” in February. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “What Keeps You Up at Night”? 

This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital.

This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care. 

In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.

Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.