All SHSMD Webinars

See data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.

Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go running to the competition. Presenters Bob Kobek, President  Mobius Vendor Partners and Kristin Baird, CEO Baird Group will share the most recent data on consumer expectations and define which elements of the first encounter present the greatest opportunities. You’ll see data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds. 

See how health care providers are successfully navigating this balance, and how they can effectively execute their mission without compromising patient privacy.

Come to this complimentary webinar hosted by SHSMD with Freshpaint designed to give health care marketers and strategists valuable insights about data.

Learn how new entrants could disrupt how patients receive care, particularly in the “top of the funnel” areas of primary, urgent, virtual and retail care.

This 45-minute LIVE webinar with experts will share insight into recent concerns around Google Analytics 4.

Learn best practices for integrating and effectively utilizing measurement as a key component to their marketing strategy.

Learn how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI.

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2022 By the Numbers MarCom Benchmarking and how that compares to prior years.

Learn how Virginia Mason Franciscan Health and Kettering Health used a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives.

Learn how you can normalize accessibility and make it part of a company culture where everyone is coming from a place of empathy.

Understand UTSW's approach to building, promoting and optimizing the new strategy, leading to 600+ downloads in the first week.

Walk away with many examples of the hospitals that do podcast marketing right and how to up your podcast game.

The audience will explore insights that will assist in preventing the loss of valuable feedback that might not be reaching the proper stakeholders. 

Learn how to buy data, how to use data, and how to get a free sample of data specific to your region to kickstart your strategic planning initiatives.