All SHSMD Webinars

Learn how Virginia Mason Franciscan Health and Kettering Health used a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives.

Learn how you can normalize accessibility and make it part of a company culture where everyone is coming from a place of empathy.

Understand UTSW's approach to building, promoting and optimizing the new strategy, leading to 600+ downloads in the first week.

Walk away with many examples of the hospitals that do podcast marketing right and how to up your podcast game.

The audience will explore insights that will assist in preventing the loss of valuable feedback that might not be reaching the proper stakeholders. 

Learn how to buy data, how to use data, and how to get a free sample of data specific to your region to kickstart your strategic planning initiatives.

In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.

If you’re looking to develop creative recruitment tools come join fellow SHSMD members in this member meet up for breakout discussions, and help each other find ways for even small and scrappy teams to make a big impact in their facilities recruitment efforts.

During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers

Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Getting Creative with Recruitment”.

While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.

This webinar highlights the potential of Care Anywhere, the value to a health care organization & the state of technology to support care delivery.

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.

This webinar, based on original research conducted by Optum, will discuss past, current and predicted use of telehealth.