All SHSMD Webinars

Discuss how to address diversity, equity, and inclusion in your organization’s strategy and communications plans.

Get prepared in this interactive webinar, where you’ll learn to plan in advance to keep your data safe.

Join us for an insightful conversation with Guthrie to learn how to access and break down big data into useable insights that can inform and optimize outreach.

Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Building Public Trust and Confidence”

Understand the impact of moderated interactions on service delivery, patient and caregiver relationships, practice growth and brand awareness or advocacy generated by a vibrant Facebook Group.

Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for healthcare organizations.

Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.

Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.

Join this webinar to hear five bold predictions about that future, which range from exciting and promising to ominous and discouraging. 

Leaders from Lehigh Valley Health Network will discuss how they used insights from over medical claims from LexisNexis Risk Solutions to power their strategic decision support.

Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.

EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone — such as Improving outcomes by engaging patients to actively participate in their own care.

Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.

Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.

Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is more important than ever.

Live Date: October 7, 2020