All SHSMD Webinars

EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone — such as Improving outcomes by engaging patients to actively participate in their own care.

Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.

Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.

Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is more important than ever.

Live Date: October 7, 2020

Held Live: Monday, May 24, 2021 | 12:00-1:00pm CT

Health care marketers are simultaneously facing tight budgets and pressure to increase volume. How can health care marketers and communicators solve these challenges?

The fundamentals of health care haven’t changed but health care leaders will need to double down on their commitments to brand and experience to be successful. Learn what’s inside the minds of consumers and communities and how some of your peers have leveraged Humanizing Brand Experience insights across their organizations.

Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “The Future Needs You”

This SHSMD Strategists Salon provided a unique opportunity to learn from and network with our speakers and SHSMD members. In addition, this dialogue will contribute to a toolkit being created in collaboration between SHSMD and AHA’s The Value Initiative for the hospital field. 

This conversation will use women’s health as the ideal anchor point for a scalable approach that can expand targeted, personalized omnichannel outreach into other service lines.

This presentation will provide an overview of Patient Share of Care and how to leverage it within a health system.

Medical Staff Development Planning in 2021 will provide perspective on how health systems are approaching medical staff development planning as well as best practices for medical staff development for health systems in the current healthcare environment. 

This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.

In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.

View a recording of the webinar, featuring renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.

SHSMD members joined their peers across the country to discuss key topics and issues, and solve problems together. The topic of SHSMD’s inaugural Member Meet-up was “What Keeps You Up at Night?" View the full recording here.

In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.

Join renowned futurist Ian Morrison, Ph.D., for this webinar on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.

Join us for SHSMD’s inaugural “Member Meet Up” in February. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “What Keeps You Up at Night”?