SHSMD Connections Conference
Experience SHSMD25 – The Premier Event for Health Care Marketing and Strategy Professionals
Join us in Dallas for SHSMD Connections 2025 to explore the trends, tools, and innovations shaping the future of the field. From AI to patient engagement, you’ll gain actionable insights from experts who understand your challenges – and are ready to share what’s working.
Your attendance is an investment that pays off. In today’s environment, your teams need proven strategies to generate revenue, improve efficiency, and retain top talent. At SHSMD Connections, you’ll learn from peers and solution providers through best practices, case studies, and hands-on workshops – all designed to help you save money, generate new revenue, and serve your communities better.
Discover content tailored to your role and organization type – whether you work in a rural hospital, academic center, children’s hospital, or large system. Member meet-ups and attendee roadmaps offer focused, relevant learning opportunities.
Connect with solution providers ready to share tools and innovations to help you save costs, generate revenue, and improve team efficiency. And build lasting relationships with peers – because a bigger network means more ideas and support.
And this year, your registration includes Pre-Conference Workshops – 2.5-hour deep dives packed with practical tools, templates, and takeaways.
Begin by securing the support or funding you need to attend.
Explore SHSMD 2025 Attendee Roadmaps
Discover curated session tracks designed to help health care leaders strengthen operations and navigate evolving challenges. Each roadmap highlights essential sessions, workshops, and networking opportunities tailored to your goals.
Workforce Sessions Roadmap Population & Behavioral Health Roadmap
Data Analytics, Research, & Insights Roadmap
SHSMD25 Virtual Conference
Join the SHSMD25 Virtual Conference, happening November 3–7, 2025. Experience five dynamic sessions designed to expand your skills and spark new strategies.
Each webinar explores essential topics including branding, workforce development, leadership growth, consumer insights, and marketing strategies to help you thrive in today’s evolving health care landscape.
Can’t attend live? All virtual sessions and
SHSMD25 in-person conference recordings will be available on demand through
April 2026.
Premium registration includes full virtual conference access. Not a Premium registrant?
Upgrade for $100.
SHSMD Connections Conference
New in 2025: More Sessions, More Connections—Same Price!
We’re making SHSMD Connections bigger and better than ever with more sessions, expanded networking opportunities, and new ways to learn and engage—all at the same great rate. Here's what's new:
- Sunday Pre-Conference workshops are now included with registration (2.5 hours)
- Expanded breakout sessions - Over 35+ sessions across five tracks
- Networking! New member meet-ups designed for different goals & interests
- Data Analytics, Research & Insights and Population & Behavioral Health Roadmaps
SHSMD Connections 2025 Podcast Preview
Tune in to exclusive podcast episodes featuring SHSMD Connections 2025 speakers. Discover the trends, challenges, and opportunities they’ll explore on stage – and get a sneak peek at the sessions you won’t want to miss.
How to Work a Room: Networking Tips for the Modern Era
Join Lindsay Carrillo of UCI Health as she explores the psychology behind social anxiety and why so many of us struggle with in-person interactions. She’ll share practical strategies to help you prepare for events, approach conversations with confidence, and build meaningful connections.
Focus on Findability: Thinking Beyond Search in the Age of AI
In this episode, we explore how Cone Health and Geonetric are redefining digital strategy to ensure the right content reaches the right people at the right time, through AI-driven insights, optimized listings, and smarter content marketing.
Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach
In this episode, we explore how “The Pelvis Party” campaign used micro-influencers to humanize health messaging, foster deeper engagement, and create meaningful partnerships that go beyond traditional branded content.
It Takes a Comm-Unity: How Communications Can Advance Environmental Sustainability Initiatives and Create a Greener Tomorrow
In this episode, we explore how strategic messaging, stakeholder engagement, and storytelling can empower health organizations to reduce emissions, improve public health, and lead the charge toward a greener future.
The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy
Join us for a sneak peek of Tucker Bryant's keynote, "The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy," where he reveals how poetic tools can enhance creativity, collaboration, and competitive advantage in the health care industry.
Harnessing the Power of Integrated Data
Join us as we explore a compelling case study from Washington University School of Medicine, showcasing how Power BI dashboards are used to drive strategic decisions, improve access to care, and ensure financial sustainability.
Big Ideas, Bold Voices: SHSMD 2025 Keynotes
Opening Keynote
Tucker Bryant
Award-winning poet and former Google marketing strategist, Tucker Bryant helps leaders unlock creativity and innovation through storytelling.
"The Poet’s Keys: a Guide to Unlocking Innovation"
Closing Keynote
Michelle Gielan
Positive psychology researcher and best-selling author, Michelle Gielan is a leading expert on the science of resilience and optimistic leadership.
"Resilient to the Core: How to Improve Your Default Response to Stress to Boost Performance & Happiness"
Featured Keynote
Valerie Montgomery Rice, MD, FACOG
President and CEO of Morehouse School of Medicine, Dr. Montgomery Rice is a leading physician, infertility specialist, and transformational health care leader advancing equity, innovation, and institutional growth.
"Beyond Boundaries: Transformational Leadership in Health Care's New Era"
Gain Access to Unmatched Networking Opportunities
Choose from a variety of member meet-ups:
The President's Club / Senior Leader Meet Up
For: C-Suite Executives & SHSMD Leaders
An exclusive space to connect on leadership, workforce dynamics, and AI's impact.
Strategic Planners & Business Developers Meet Up
For: Strategic Planners & Developers
Discuss prioritization, workforce issues, and peer solutions in health care strategy.
Marketers' Meet Up
Explore real-world marketing challenges and share peer insights in a dynamic session.
Communicators & PR Meet Up
For: Comms & Public Relations Pros
Connect on trust-building strategies, alignment, and innovative comms ideas.
Share Your SHSMD25 Participation
Are you attending, speaking, exhibiting, or sponsoring SHSMD Connections 2025? Share the news on social! Use our Social Media Toolkit to access downloadable graphics and ready-to-go text to let your network know you're part of the premier health care strategy event.
Registration Rates
| Registration | Member Pricing | Non-Member Pricing |
|---|---|---|
| Premium Access | $1,425 | $1,625 |
| Standard Access | $1,325 | $1,525 |
| Non-Exhibiting/Non-Sponsoring Vendors, Solution Providers, and Consultants | $1,525 | $1,725 |
| Virtual Access & One-Day Passes | Member Pricing | Non-Member Pricing | Member PricingNon-Exhibiting/Non-Sponsoring Vendors, Solution Providers, and Consultants | Non-Member PricingNon-Exhibiting/Non-Sponsoring Vendors, Solution Providers, and Consultants |
|---|---|---|---|---|
| Monday | $1,000 | $1,200 | $1,000 | $1,200 |
| Tuesday | $750 | $950 | $750 | $950 |
| Virtual Conference ONLY* | $550 | $750 | $750 | $850 |
SHSMD Connections Conference
Included with Registration
- Two evening networking receptions
- First-Time Attendee/New Member Welcome Orientation
- Exhibit hall hours with Solution Providers and hot-topic presentations
- Member Meet-ups for peer discussions
- Complimentary breakfast and lunch (Monday & Tuesday) + snacks & receptions
Group Discounts: Discounts for group registrations are available (5-10 receive 10% off, 11-20 receive 15% off, 21+ receive 20% off). Contact shsmd@aha.org to secure your group discount.
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Reach Health Care MarCom and Strategy Leaders as a SHSMD25 Solution Provider or Sponsor!
Forge powerful connections and elevate your brand by partnering with us. Reach out today to explore our customized sponsorship packages, designed to highlight your products, services and expertise to our diverse audience. Don't miss this opportunity to make a lasting impression – contact us today!
Event Location
Hilton Anatole
2201 N. Stemmons Fwy.
Dallas, TX 75207
The deadline for our hotel room block has now passed, and we are no longer able to accept reservations within the block. We previously extended the deadline to ensure everyone had ample time to book, and we unfortunately are unable to make any further extensions.
For those who have not yet secured lodging, please be aware that there are still many other hotel options available nearby. We encourage you to find the lodging that best suits your needs.
