SHSMD Connections Conference
Experience SHSMD25 – The Premier Event for Health Care Marketing and Strategy Professionals
Join us in Dallas for SHSMD Connections 2025 to explore the trends, tools, and innovations shaping the future of the field. From AI to patient engagement, you’ll gain actionable insights from experts who understand your challenges – and are ready to share what’s working.
This October in Dallas, experience three powerful days of high-impact sessions, hands-on learning, and unmatched networking with the brightest minds in health care strategy. You’ll return with bold ideas, valuable connections, and real strategies to drive transformation in your organization.
Your attendance is an investment that pays off. In today’s environment, your teams need proven strategies to generate revenue, improve efficiency, and retain top talent. At SHSMD Connections, you’ll learn from peers and solution providers through best practices, case studies, and hands-on workshops – all designed to help you save money, generate new revenue, and serve your communities better.
Discover content tailored to your role and organization type – whether you work in a rural hospital, academic center, children’s hospital, or large system. Member meet-ups and attendee roadmaps offer focused, relevant learning opportunities.
Connect with solution providers ready to share tools and innovations to help you save costs, generate revenue, and improve team efficiency. And build lasting relationships with peers – because a bigger network means more ideas and support.
And this year, your registration includes Pre-Conference Workshops – 2.5-hour deep dives packed with practical tools, templates, and takeaways.
Begin by securing the support or funding you need to attend.
Explore SHSMD 2025 Attendee Roadmaps
Discover curated session tracks designed to help health care leaders strengthen operations and navigate evolving challenges. Each roadmap highlights essential sessions, workshops, and networking opportunities tailored to your goals.
Workforce Sessions Roadmap Population & Behavioral Health Roadmap
Data Analytics, Research, & Insights Roadmap
SHSMD Connections Conference
New in 2025: More Sessions, More Connections—Same Price!
We’re making SHSMD Connections bigger and better than ever with more sessions, expanded networking opportunities, and new ways to learn and engage—all at the same great rate. Here's what's new:
- Sunday Pre-Conference workshops are now included with registration (2.5 hours)
- Expanded breakout sessions - Over 35+ sessions across five tracks
- Networking! New member meet-ups designed for different goals & interests
- Data Analytics, Research & Insights and Population & Behavioral Health Roadmaps
Big Ideas, Bold Voices: SHSMD 2025 Keynotes
Opening Keynote
Tucker Bryant
Award-winning poet and former Google marketing strategist, Tucker Bryant helps leaders unlock creativity and innovation through storytelling.
"The Poet’s Keys: a Guide to Unlocking Innovation"
Closing Keynote
Michelle Gielan
Positive psychology researcher and best-selling author, Michelle Gielan is a leading expert on the science of resilience and optimistic leadership.
"Resilient to the Core: How to Improve Your Default Response to Stress to Boost Performance & Happiness"
Featured Keynote
Valerie Montgomery Rice, MD, FACOG
President and CEO of Morehouse School of Medicine, Dr. Montgomery Rice is a leading physician, infertility specialist, and transformational health care leader advancing equity, innovation, and institutional growth.
"Beyond Boundaries: Transformational Leadership in Health Care's New Era"
Gain Access to Unmatched Networking Opportunities
Choose from a variety of member meet-ups:
The President's Club / Senior Leader Meet Up
For: C-Suite Executives & SHSMD Leaders
An exclusive space to connect on leadership, workforce dynamics, and AI's impact.
Strategic Planners & Business Developers Meet Up
For: Strategic Planners & Developers
Discuss prioritization, workforce issues, and peer solutions in health care strategy.
Marketers' Meet Up
Explore real-world marketing challenges and share peer insights in a dynamic session.
Communicators & PR Meet Up
For: Comms & Public Relations Pros
Connect on trust-building strategies, alignment, and innovative comms ideas.
Share Your SHSMD25 Participation
Are you attending, speaking, exhibiting, or sponsoring SHSMD Connections 2025? Share the news on social! Use our Social Media Toolkit to access downloadable graphics and ready-to-go text to let your network know you're part of the premier health care strategy event.
Registration Rates
| Registration | Member Pricing | Non-Member Pricing |
|---|---|---|
| Premium Access | $1,425 | $1,625 |
| Standard Access | $1,325 | $1,525 |
| Non-Exhibiting/Non-Sponsoring Vendors, Solution Providers, and Consultants | $1,525 | $1,725 |
| Virtual Access & One-Day Passes | Member Pricing | Non-Member Pricing | Member PricingNon-Exhibiting/Non-Sponsoring Vendors, Solution Providers, and Consultants | Non-Member PricingNon-Exhibiting/Non-Sponsoring Vendors, Solution Providers, and Consultants |
|---|---|---|---|---|
| Monday | $1,000 | $1,200 | $1,000 | $1,200 |
| Tuesday | $750 | $950 | $750 | $950 |
| Virtual Conference ONLY* | $550 | $750 | $750 | $850 |
SHSMD Connections Conference
Included with Registration
- Two evening networking receptions
- First-Time Attendee/New Member Welcome Orientation
- Exhibit hall hours with Solution Providers and hot-topic presentations
- Member Meet-ups for peer discussions
- Complimentary breakfast and lunch (Monday & Tuesday) + snacks & receptions
Group Discounts: Discounts for group registrations are available (5-10 receive 10% off, 11-20 receive 15% off, 21+ receive 20% off). Contact shsmd@aha.org to secure your group discount.
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Reach Health Care MarCom and Strategy Leaders as a SHSMD25 Solution Provider or Sponsor!
Forge powerful connections and elevate your brand by partnering with us. Reach out today to explore our customized sponsorship packages, designed to highlight your products, services and expertise to our diverse audience. Don't miss this opportunity to make a lasting impression – contact us today!
Event Location
Hilton Anatole
2201 N. Stemmons Fwy.
Dallas, TX 75207
A block of rooms has been reserved for SHSMD Connections attendees at a rate of $289 per night (plus taxes). The official housing link is exclusive to registered attendees and will be provided in your confirmation email.
ALERT: SHSMD and its partners do not utilize third parties to solicit its exhibitors, attendees or members for purposes of selling hotel rooms or any other conference product or service. Please be aware that SHSMD has NO affiliation with such companies. Exhibitors and attendees are urged to exercise caution and advised to secure conference products and services only through SHSMD official channels to avoid unauthorized sellers and potential fraudulent reservations.
