Online Certificate Series: Social Media Strategies in Health Care
Live course coming September 15 – October 2, 2025. Register now to receive early access to all additional on-demand resources.
Social media trends, tools and rules change quickly in health care. Consumer preferences differ greatly among each social platform, requiring health care marketers and communicators to stay up to date on the latest trends that will engage their audience. In Health Care Social Media Certificate Series, we dive into the hottest topics in health care social media and discuss best practices (as well as what to avoid) from your peers.
Format & Additional Resources: Along with seven live webinars, you will have access to over 15 webinar recordings from last year’s SHSMD conference as well from the 2023 and 2022 social media series. Scroll down to view webinar titles and descriptions.
Digital Badge: Upon completing the course requirements, you will be awarded a digital certificate you can share on your social platforms, including LinkedIn, Twitter and Facebook.
10% registration discount available for groups of 3 or more. Contact SHSMD@aha.org for the group rate.
Format & Additional Resources:
Seven Webinars (Live & On-Demand)
All webinar recordings will be available on-demand through end of the year:
- Video, Vampires & Vagabonds: The recipe for quality storytelling in video format
- Tapping into Gen Z: Harnessing Social Media to Engage the Next Generation of Health Care Consumers
- What We Learned from Our TikTok "Icks" Crisis
- #Let'sGetSocial: What is the Risk of Social?
- Your Doctors Are The Only Influencers You Need. Here's How To Activate Them — and Get Them Excited — About Your Short-Form Video
- Minding the Minefield: Navigating Online Hostility and Fostering Mental Resilience
- Podcast Marketing Made Simple: How to Elevate your Brand through Video/Audio Podcasts
PLUS, ADDITIONAL RESOURCES & OVER 15 ADDITIONAL WEBINAR RECORDINGS!
Over 15 additional webinar recordings from past courses and SHSMD Connections annual conference plus recordings from the 2022 and 2023 Social Media Certificate Series.
2024 Conference Recordings:
HIPAA, FTC, and State Laws: What You Need to Know - 2024 Edition!
The Patient Privacy landscape is still shifting. This is a 2024 edition of our 5-Star 2023 session. We’ll cover all of the changes in the last year with HIPAA, FTC, and state laws - both for marketing analytics and tactics such as paid media and email.
Attend this session to understand what’s happening in health care marketing compliance. We promise it won’t be full of legal jargon! What can you track, what can’t you track, and why! We’ll offer examples, best practices and ways for even non-tech savvy marketers to see if their organization is handling patient data safely.
This session will also move beyond health care marketing analytics into marketing tactics. What should you consider/change for paid media, email marketing, text messaging, etc? You'll walk away with actionable changes and confidence about what your marketing team can and can't do in 2024.
Quartz Benefits, a regional payor, will join the session to share real-world examples of the analytics tech stack they selected and a case study of their 2023 Open Enrollment Campaign. How did Patient Privacy changes impact their campaign tracking and results? Join us to find out!
Speakers: Jenny Bristow, CEO, Heddy & Hopp; Jenny Bradley, Director of Digital Marketing & Analytics, Quartz Health Benefits
Social Media + Healthcare Heroes: A Dynamic Duo
At every organization's core is its people. And at every health system's core is its healthcare heroes. In this interactive session, Carley will share insights from her experience leading social media for a nationally ranked healthcare center about how to showcase and honor your healthcare heroes in the social media space while simultaneously supporting organizational priorities.
This session will cover how to leverage staff spotlights to achieve both internal and external impact; how to create variety and develop campaigns that support operational, marketing and communications goals and lead to endless opportunity; and how to work with cross-functional teams to maximize your success and allow you to reach as many people, check as many boxes, and touch as many hearts as possible.
Speaker: Carley Cori (Weinstein), Director, Social Media and Creative Services, Stony Brook Medicine