Health Care Strategy & Market Development Week

1. Leverage our key messaging to communicate your team’s value and accomplishments
2. Use the Health Care Strategy & Market Development Week Social Media Toolkit
3. Submit a video testimonial, case study, white paper, or short blurb with a photo sharing how you’ve helped your team and/or organization develop new strategies.

1. Purchase a token of appreciation from the Health Care Strategy & Market Development Week Merchandise Store
2. Send a personal note of thanks and encouragement
3. Refer a colleague to SHSMD membership and you both receive a 25% membership discount!

1. Review featured Webinars
2. Listen to featured SHSMD Podcasts from Rising Stars and expert speakers
3. Share how you’re celebrating on social and tag SHSMD! #SHSMDWeek

1. What is Health Care Strategy & Market Development Week?
   Health Care Strategy & Market Development Week is SHSMD’s observance honoring the strategy and market development professionals who play a vital role in achieving their organization’s mission. The theme this year—Forging New Pathways—acknowledges the central role of health care strategy and marketing professionals as officials of organizational advancement.
2. How do health care strategists and marketers contribute to organizational success?
   Health care strategy and market development professionals play a vital role in hospital operations, performing duties ranging from research and analytics to business development, marketing, and communications. They partner with leaders to develop the blueprint for services and ensure the mission, vision, and values are communicated internally and externally to the communities served.

Explore SHSMD job descriptions to better understand these roles.