Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
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Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-energizing the elective care flow. Through specific strategic marketing programming, independent hospitals can increase the percentage of referrals sent to their service line offerings. We will focus on the four key pillars in developing a sustainable referral network.