Resource Library

13 Results Found

2020
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.  Dive into behavioral and multi-screen media consumption data to maximize reach and increase return on a tight budget. Presenters will share examples of how marketers have saved upwards of 30% and achieved desired outcomes despite a challenging environment. 
2020
Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
2020
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
2020
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care. 
2020
SHSMD Education 2020 Sponsored WebinarThursday, November 12, 2020 12-1pm CT / 1-2pm ET
2020
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
2020
In this webinar, learn how Hospital Sisters Health System and National Spine & Pain Centers have adapted after a surge in patients deferring care. They’ll share the key steps they’re taking to simplify access amidst a changing health care landscape. 
2020
In this webinar, we will present a case study of Ohio Gastroenterology detailing how they were able to harness the power of analytics and automation to rebuild clinic volumes to 91% in the first 15 days of reopening post-COVID. We’ll discuss identifying the right analytics for your practice, how to set up tracking, and the part marketing and automation plays in reducing patient fear and helping you return to healthy clinic volumes.
2020
Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
2020
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.
2020
  Members and Nonmembers: View the SHSMD Education Recorded Webinar
2020
In this webinar, panelists will share how their organizations have adapted their patient access procedures to ensure a safe environment for delivering care. They’ll address how they’re navigating patients to alternative care settings, like telehealth, and are providing their communities vital, timely information about receiving care.
2020
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-energizing the elective care flow. Through specific strategic marketing programming, independent hospitals can increase the percentage of referrals sent to their service line offerings. We will focus on the four key pillars in developing a sustainable referral network.