Preparing For the Smart Home: Using a Headless CMS to Give Your Content Life Beyond The Web
Wearable devices, the internet of things, and more are forcing marketers to rethink how they deliver content. Some marketing teams are building a “Headless Content Management System” to publish content across channels with the click of a button (Content as a Service). This allows an article on healthy eating to be published to your website, social channels, and your patients’ smart refrigerators, with minimal effort. Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.
Speakers
- Bryce Cannon, President, Modea
- Cynthia Manley, Director of Content Marketing & Social Engagement, Vanderbilt University Medical Center
Members, to view this protected content, log in above.
Related Resources
Guides and Reports
Plan, create, and improve social content with a 9-step editorial workflow that aligns your team, sharpens messaging, and drives measurable engagement.
Guides and Reports
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
Guides and Reports
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.
Guides and Reports
A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.
Guides and Reports
A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.
Guides and Reports
Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.