Wearable devices, the internet of things, and more are forcing marketers to rethink how they deliver content. Some marketing teams are building a “Headless Content Management System” to publish content across channels with the click of a button (Content as a Service). This allows an article on healthy eating to be published to your website, social channels, and your patients’ smart refrigerators, with minimal effort. Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.
- Bryce Cannon, President, Modea
- Cynthia Manley, Director of Content Marketing & Social Engagement, Vanderbilt University Medical Center