The technology landscape changed immensely in 2016, and continues to race ahead in 2017. The more things change, the harder it is for marketers to keep up. In this session: gain an understanding of the evolutionary impact of transitioning from a MarCom to a MarTech focus; learn about current influencers of digital transformation, strategy and marketing and what CMOs must do well in 2017 to succeed; understand how these changes impact key responsibilities e.g., patient experience, revenue growth, brand management; and leave with a framework for using these changes to the benefit your organization.
- Kathy Divis, President, Greystone.Net
- Karen Corrigan, CEO, Corrigan Consulting
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