MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond
The technology landscape changed immensely in 2016, and continues to race ahead in 2017. The more things change, the harder it is for marketers to keep up. In this session: gain an understanding of the evolutionary impact of transitioning from a MarCom to a MarTech focus; learn about current influencers of digital transformation, strategy and marketing and what CMOs must do well in 2017 to succeed; understand how these changes impact key responsibilities e.g., patient experience, revenue growth, brand management; and leave with a framework for using these changes to the benefit your organization.
- Kathy Divis, President, Greystone.Net
- Karen Corrigan, CEO, Corrigan Consulting
Members, to view this protected content, log in above.
Related Resources
Webinars
Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is…
Sponsored Webinars
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch…
Virtual Conferences
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis…
Virtual Conferences
In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies,…
Virtual Conferences
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as…
Virtual Conferences
In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated…