On the Front Lines of the Opioid Epidemic: Engaging the Community and Physicians


Dive into two case studies from organizations facing the challenges of the opioid epidemic. BID-Plymouth developed and launched a community-wide collaborative to tackle the epidemic and improve the lives of those impacted by opioid use. Their marketing and communications team has played an integral role in program development, launch, strategic counsel, event planning, media relations, marketing, and community outreach. Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction, which engages and activates community resources, providers, physicians, families, and the patient for optimal outcomes. Learn how they engaged physicians as a part of treatment, prevention, and pain management to reduce risk of developing Opioid Use Disorder.


  • Christopher Smalley, Director Strategic Marketing and Communications, Beth Israel Deaconess Hospital Plymouth
  • Tessa Voss, Director Clinical Services, Hazelden Betty Ford Foundation Newberg

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