Feb 27, 2020
Hospitals and health systems are leading exciting initiatives to encourage healthy behaviors and improve the health of individuals and communities. Health behaviors are individual choices that are affected by socio-economic factors and the physical environment. Investing in promoting positive…
Sep 12, 2016
Learn how, with a highly personalized strategy, Kish/Northwestern uses six strategic approaches to help develop stronger community connections, which have led to increased access to hospital services, use of preventive screenings without overuse, and greater awareness of the system brand as a…
Sep 12, 2016
A renaissance in the use of community relations strategies " reimagined and data-driven " is taking healthcare organizations' stories directly to the community, and clearly aligning organizational reputation efforts with core business and market development goals.
Oct 11, 2015
Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work.
Jul 31, 2015
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded…