Jun 2, 2020
Additional resources from the Advanced Health Care Social Media & Digital Marketing Virtual Conference hosted by SHSMD and Mayo Clinic Social Media Network.
Mar 12, 2020
SHSMD and Mayo Clinic Social Media Network are partnering on a 1.5 day virtual conference focused on best practices, new trends and successful strategies in health care social media.
Aug 13, 2019
Assess and Build the Skills of Your Future Workforce The first step toward team growth includes understanding your collective skill gaps. SHSMD ADVANCETM for Teams is a professional development platform offering a series of skill building tools designed to help your team face the rigorous demands…
Jul 24, 2019
Bridging Worlds: The Future Role of the Health Care Strategist Second Edition
Sep 10, 2018
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
Apr 21, 2018
Lead Healthcare’s Transformation with SHSMD ADVANCE™ SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.
Nov 1, 2017
A well told story can be a powerful marketing tool, especially in healthcare. One patient's experience can impact a prospective patient's thinking, actions, and behaviors, enabling them to explore potential healthcare decisions through a highly personal lens. This article explores the success of a…
Sep 24, 2017
Scripps cares for more than 500,000 patients annually, with the goal of delivering excellence in medical care and patient experience. As a non-profit, they rely on philanthropy to help achieve that goal.
Sep 24, 2017
In a high-risk, high-reward move, Children’s Mercy Kansas City created a six-part documentary series, allowing viewers to follow patients and families as they sought hope and healing.
Jun 30, 2017
As healthcare professionals, you are surrounded by the greatest stories on the planet. Your work isn't just about data and credentials. It's about people. It's about saving lives and changing lives, every single day. Here are a few ways to effectively tell a story.