Content Marketing
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond. As AI reshapes the future of health care, it's essential for industry professionals to comprehend its implications and practical applications. This webinar cuts through the hype, providing a clear-…
This webinar will address the pressing challenges health care marketers face in effectively promoting their services in today's competitive landscape. Including issues of changing consumer behavior, building trust and credibility, physician engagement, as well as digital marketing and online…
Does your content strategy remind you of your teenage years—awkward, confused and running a mile a minute? Wish it could finally settle into its prime with the confidence and capability that comes with experience? You’re not alone. Marketing teams large and small struggle to hit their stride and…
Wednesday, October 26, 2022 | 12:00-1:00pm CT
View the live webinar recording.
Content marketing and media placement are becoming increasingly intertwined throughout the health care industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.
By understanding the entire patient buyer’…
More than ever before, health care communicators need to have a content strategy that directly contributes to bottom line business results. Orlando Health is doing just that and reaping the benefits of increased exposure by positioning itself as a trusted health care system with compassion.
With more than 70 percent of internet users looking online
This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to…