SHSMD Connections 2023 Virtual Conference

Join us on October 20 for 6 virtual-only sessions and a member meet-up as well as 50+ session recordings from the in-person event for attendees who couldn't make the trip to Chicago.

Call For Volunteers Now Open

Share your expertise, network with colleagues, and enhance your CV by volunteering with SHSMD!

Take the 2023 Compensation and Satisfaction Survey

SHSMD is conducting its biennial survey of salary and benefits. If you haven’t already participated in the survey, please do so by Thursday, October 19.

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By The Numbers: MarCom Benchmarking

With a successful benchmarking program, health care organizations can identify cost savings opportunities, improve ROI, and enhance their MarCom effectiveness. Contribute or Subscribe today.

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Futurescan 2023 - Health Care Strategy Trends

Grab your copy of Futurescan 2023, watch the webinar and download the toolkit. Gain insights from leading experts about trends impacting the health care strategy field and guidance to prepare your organization.

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2024 Calendar of Health Observances & Recognition Days

Gain access to the 2024 Health Days Calendar to plan your community health events, internal and external communications, social media campaigns and more.

Health Care Strategy & Market Development Week

We're recognizing the positive impact of health care marketing, digital engagement, communications, strategic planning, and business development professionals to the field and in their communities. This is the recognition week for YOU!

SHSMD23 Virtual Conference | October 20 | 10:00 AM - 4:45 PM CT

Health Care Marketing, Communications & Strategy

The Society for Health Care Strategy & Market Development (SHSMD) is a national membership organization that provides resources for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

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Strategic Planning & Business Development

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New Resources

SHSMD23 Virtual

Join us at the leading virtual conference for health care strategy and market development professionals.

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Futurescan 2023

Strategic planning starts here. The latest Futurescan publication is now available for order.

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Membership

Stay at the forefront of health care, strengthen your organization and advance your career with SHSMD by your side.

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Continuing Education

Miss an online course or webinar? Gain access to past live education in a convenient format.

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.

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