SHSMD Connections Conference
Join us October 13-15 in Denver, CO, for the nation's leading conference for health care strategy and market development professionals.
The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care. Strategists from every stage of their careers can benefit from sessions and networking at the SHSMD Connections 2024!
#SHSMD24
SHSMD CONNECTIONS CONFERENCE
What to Expect
Enjoy a plethora of benefits at SHSMD Connections such as:
- NETWORKING. Connect and collaborate with peers, senior leaders, experts and people who can help you achieve your goals.
- INSIGHTS. Engage in timely and innovative sessions from leading field experts that give you actionable takeaways for your organization.
- SOLUTIONS. Access game-changing technology, products and services that can maximize efficiency and results at your organization by visiting the Exhibitor Hall.
- INSPIRATION. Discover innovative new ideas, best practices, and more to inspire you back at your organization.
SHSMD Connections Conference
Buzzworthy Session Tracks
Learn directly from leaders in the field about the following hot topics:
- Marketing & Digital Engagement: Emerging technologies (AI, ChatGPT, Virtual Reality, other), Content Marketing, Campaign Automation and more
- Communications & Public Relations: Crisis/Disaster Strategies, Employee Engagement, Community Outreach, Media Relations and more
- Strategic Planning & Business Development: Managing and Growing Workforce, Building Strategic and Beneficial Partnerships, Maximizing DEI through Intentional Initiatives and more
- Innovation & Cross-Disciplinary Solutions: Emerging Health Care Trends, New Care Delivery Methods, Health Policy, Advocacy, Regulations and more
- Career & Leadership Development: Professional Development and Advancement, Building Workforce Pipelines, Mentorship and more
Keynote Speakers
Opening Keynote
Diana Kander, J.D.
New York Times Best Selling Author and Renowned Business Development Speaker
"Unleash the Innovator Within"
Monday Keynote
Roberta Schwartz, Ph.D., FACHE
Executive Vice President, Houston Methodist Hospital & Chief Innovation Officer, Houston Methodist
"Get Beyond Calling It 'AI' and Explore How to Use Smart Technologies to Innovate"
Closing Keynote Option
David Schreiner, Ph.D., FACHE
President and CEO, Katherine Shaw Bethea Hospital
"Thriving Against the Odds: Using Super-Charged Engagement to Navigate the Path to Rural Hospital Sustainability"
Closing Keynote Option
Solomon Banjo, MPP
Vice President, Life Sciences & Health Tech Innovation, Advisory Board
"Beyond Scale: Navigating the Era of Bespoke Care in Health Care"
Closing Keynote Option
Lisa Henry, MHA, MS
Vice President of Advocacy and Member Communications, American Hospital Association
"Advancing Health Care Policy and Telling the Hospital Story"
Closing Keynote Option
Kristin Schwartz, MA
Associate Director of Federal Relations, American Hospital Association
"Advancing Health Care Policy and Telling the Hospital Story"
Pre-Conference Education
Designing and Executing an Effective Strategic Plan
Pre-Conference takes place on October 13.
This essential strategic planning workshop is designed for those developing or implementing organizational, service line or operational strategic plans. It covers proven strategic planning practices, processes and templates to enhance strategy execution and effectiveness. Participants will discuss strategic planning challenges and opportunities and identify key actions to improve practices at their own organizations.
Micro-Credential Opportunity: If you attend both "Designing and Executing an Effective Strategic Plan" and "Advancing Your Strategic Plan: Actionable Insights to Create Value," you will receive the SHSMD micro-credential "Strategic Planning Advanced Concepts."
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Advancing Your Strategic Plan: Actionable Insights to Create Value
Pre-Conference takes place on October 13.
This session explores the origins of effective strategy and how to eliminate irrelevant activities, address major challenges with focused resources and learn from other industries. Using value creation and capture concepts, you'll learn how market forces, behavioral insights and competitive asymmetries form modern strategy foundations. The session includes both out-of-industry and health care examples.
Micro-Credential Opportunity: If you attend both "Designing and Executing an Effective Strategic Plan" and "Advancing Your Strategic Plan: Actionable Insights to Create Value," you will receive the SHSMD micro-credential "Strategic Planning Advanced Concepts."
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Breaking Up with Google: The Good, The Bad & The Not So Ugly
Pre-Conference takes place on October 13.
In 2023, Emory Healthcare's Marketing Tech & Ops team successfully migrated from Google Analytics and Google Tag Manager to a HIPAA- and GDPR-compliant alternative. Learn about the decision process, migration planning and maintaining analytic continuity. Discover insights gained during the migration, life after Google and the team's reflections in light of recent OCR/HHS guideline challenges.
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Developing Next-Gen Health Care Services Your Future Patients Will Want and Need
Pre-Conference takes place on October 13.
Organizations often focus on current issues, relying on existing processes and procedures to move quickly. This can hinder the ability to envision futures beyond established norms. This fast-paced, hands-on workshop will help you understand the mindset shifts and the physical, emotional and cultural needs driving future patients' health care choices. Discover new insights to make confident decisions today that will lead your organization to a thriving future.
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Getting Reel: How to Create Video Content that Works for Your Institution
Pre-Conference takes place on October 13.
With tightening budgets, marketing and communications teams need to justify their content strategies more than ever. Videos are getting more views and engagements than any other content type but can be costly and time-consuming to produce. This session will cover how to create a multi-platform script, work with freelancers, create a video-filming schedule and position your video for maximum recruitment, retention, public engagement and brand awareness.
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Reach Health Care MarCom and Strategy Leaders as a SHSMD24 Exhibitor or Sponsor!
Forge powerful connections and elevate your brand by partnering with us as an exhibitor or sponsor. Reach out today to explore our customized sponsorship packages, designed to highlight your products, services and expertise to our diverse audience. Don't miss this opportunity to make a lasting impression – contact us today!
Event Location
Colorado Convention Center
700 14th Street
Denver, CO 80202
Hotel information will be provided to registered attendees in the confirmation email.
ALERT: SHSMD and its partners do not utilize third parties to solicit its exhibitors, attendees or members for purposes of selling hotel rooms or any other conference product or service. Please be aware that SHSMD has NO affiliation with such companies. Exhibitors and attendees are urged to exercise caution and advised to secure conference products and services only through SHSMD channels. If you are solicited by such a company, please notify SHSMD at shsmd@aha.org.
This fast-growing, walkable city is a unique combination of innovation, tradition and culture with breathtaking mountain scenery and a host of downtown attractions. Some top rated activities to explore in Denver, CO include:
- Denver Botanic Gardens / Zoo / Downtown Aquarium
- Museum of Nature and Science
- Denver Union Station / Art Museum
- Mount Blue Sky