Resource Library

This guide outlines a strategic planning process to help you craft a plan. Learn best practices, practical examples and insights from strategists.

AHA and SHSMD Transformation Talks: Executing your strategy — keys to transformational change

The fundamentals of health care haven’t changed but health care leaders will need to double down on their commitments to brand and experience to be successful. Learn what’s inside the minds of consumers and communities and how some of your peers have leveraged Humanizing Brand Experience insights across their organizations.

Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.

This resource is a guide to using impact analysis tools. It is designed to help planners and strategists at all levels understand how different drivers of change, such as COVID-19, social determinants of health and economic changes interact. Users will learn how to use different tools to quickly and systematically assess how different factors could shape outcomes and adjust their planning accordingly.

The PowerPoint presentation, Futurescan 2021, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.

In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.

Join renowned futurist Ian Morrison, Ph.D., for this webinar on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.

This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital. Today, 19.1 million people, and counting, have turned to voice assistants for health care-related information. As more and more people turn to contactless solutions for everyday problems, health care brands need to ensure they can deliver the best possible patient experience no matter where it takes place.

In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.

This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery with a strategic focus, including capital strategy, expense management, growth and investment towards a new future. 

This discussion with Justin Bhandari, VP Operations at post-acute care partner organization MPAC Healthcare, will cover the ways the MPAC leadership team has adjusted in response to the coronavirus pandemic.

SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions.Included below are presentation materials and recordings/video. 

Transformation is more than change; it is a change that reshapes entire organizations and sectors. The same forces that transformed retail, movies, books, music and the workplace are exerting their power on hospitals and health systems. Health care executives who have led successful transformation shared their stories and advice.

Dive into dozens of innovation resources, all dedicated to advancing your career in health care strategy.

SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.

In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.

Join us to learn how to measure and design for loyalty in tomorrow's health care.

In this session we will help you: 1. Better understand different types of cultures; 2. Use a tool, Organizational Culture Assessment Instrument (OCAI) to see what your culture is today and what you want it to become; 3. Work on an effective 6-step process you can use to begin to change your organization’s culture.