Resource Library

Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. 

The PowerPoint presentation, Futurescan 2022, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.

Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.

View the recordingLive Webinar: November 10, 2021

The Kaufman Hall 2021 State of Consumerism report details industry performance related activities designed to enable patients to become wholly involved in their healthcare.

Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.

This guide outlines a strategic planning process to help you craft a plan. Learn best practices, practical examples and insights from strategists.

AHA and SHSMD Transformation Talks: Executing your strategy — keys to transformational change

Held Live: Monday, May 24, 2021 | 12:00-1:00pm CTEarlier this year, SHSMD members talked about what kept them up at night. Now let’s take some time to consider what gets you most excited about the future? So much innovation happened during COVID, what impressed you and what do you hope will stick going forward? What might another 5 or 10 years mean for health care?

The fundamentals of health care haven’t changed but health care leaders will need to double down on their commitments to brand and experience to be successful. Learn what’s inside the minds of consumers and communities and how some of your peers have leveraged Humanizing Brand Experience insights across their organizations.

Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.

This resource is a guide to using impact analysis tools. It is designed to help planners and strategists at all levels understand how different drivers of change, such as COVID-19, social determinants of health and economic changes interact. Users will learn how to use different tools to quickly and systematically assess how different factors could shape outcomes and adjust their planning accordingly.

The PowerPoint presentation, Futurescan 2021, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.

In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.

Join renowned futurist Ian Morrison, Ph.D., for this webinar on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.

Day One On Demand RecordingsNOTE: Press play if the recording does not start playing.Keynote KickoffWinning the Modern Health Care Consumer: Candid Insights and Clear Action Steps

This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital. Today, 19.1 million people, and counting, have turned to voice assistants for health care-related information. As more and more people turn to contactless solutions for everyday problems, health care brands need to ensure they can deliver the best possible patient experience no matter where it takes place.

In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.

This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery with a strategic focus, including capital strategy, expense management, growth and investment towards a new future.