Resource Library

In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.

Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.

This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery with a strategic focus, including capital strategy, expense management, growth and investment towards a new future. 

Strategic Planning in Health Care Credential Series

Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.

Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.

Learn about how strategic planners at Jefferson health played a key role during the initial crisis phase of the pandemic and are now providing critical insights using analytics, scenarios, forecasting tools to develop a roadmap for recovery and change. 

A collection of resources for emerging from the COVID-19 pandemic, addressing the new issues for health care strategists.

SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions.Included below are presentation materials and recordings/video. Developing Virtual Care Strategies That Advance the Quadruple Aim

The American Hospital Association(AHA) is the go-to destination for reliable and consistent data and intelligence about the nation’s hospitals and health systems. In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions.

Learn from a senior strategist and planning executive from Providence St. Joseph Health about the changing role of planners and the planning function during the COVID-19 pandemic.

How Northwell Health and the planning team has supported the COVID-19 crisis in New York’s epicenter.

Holly Sullivan describes how Spectrum Health is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information.

This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage this unprecedented crisis.

As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.

Learn how hospitals and health systems successfully used telehealth to decrease transfers, time spent in the ICU, average cost of care and patient travel time, greatly improving the value of the care they deliver. This free report also offers expert advice on how to start and sustain a telehealth strategy.

Hospitals and health systems are leading exciting initiatives to encourage healthy behaviors and improve the health of individuals and communities. Health behaviors are individual choices that are affected by socio-economic factors and the physical environment. Investing in promoting positive health behaviors can make a substantial impact in improving patient and community health outcomes and adding value.

The PowerPoint presentation, Futurescan 2020, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.

Keeping you at the forefront today for the best patient-friendly solution building tomorrow, SHSMD has developed a resource digest on the hot trend of retail health.