Courses
Dive into the hottest topics in health care social media and discuss best practices from your peers.
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.
This immersive credential series, led by distinguished faculty, delves into the advanced aspects of data analytics, data visualization, and strategic decision-making for health care strategists.
The 2025 Public Relations and Communications in Health Care Settings credential course introduces the latest trends, strategies, and case studies designed to elevate your communications expertise. Featuring expert faculty, this interactive series emphasizes a use-case assignment as a cornerstone of…
Enhance your team's expertise with the SHSMD eLearning Season Pass, designed for health care strategists, marketers, communicators and planners. With just a few clicks, your entire team gains access to a wealth of tailored, live and on-demand content that fits their unique skill levels and…
This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.
Explore this on-demand course on AI in health care marketing. Explore practical strategies, real-world workflows, and on-demand content that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.Why it matters: According to…
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
SHSMD online course on Marketing & Digital Engagement with 15 sessions from SHSMD Connections 2023.