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SHSMD celebrates May as a month of well-being, resilience, and care. May hosts Mental Health Awareness Month, Asian American and Pacific Islander Heritage Month, and National Hospital Week (May 12-18)! We recognize the importance of mental health awareness, the strength of the Asian American and Pacific Islander (AAPI) community, and the dedication of our health care heroes during National Hospital Week.
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future as an essential tool for strategic planning.