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505 Results Found

2015
Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work.
2015
Organizing healthcare around programs that are focused on patient needs or disease groups will become increasingly important as the regulations passed in the Affordable Care Act continue to be implemented.
2015
The presentation will draw on the insights gained through the US government's support of health IT implementation since the Health Information Technology for Economic and Clinical Health Act of 2009 was enacted.
2015
Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big data and patient analytics to understand who its patients are, measure the effectiveness of marketing campaigns for each clinic, and allocate budget resources based on past performance and future potential.
2015
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.
2015
Attendees will hear how Olmsted Medical Center invested in content and search engine optimization (SEO) to increase the visibility of its women's services among health consumers.
2015
Find out how Rush reinvented its website and digital marketing strategy to offer a truly patient-centric online experience. Hear how Rush subjected its digital marketing to a cold-eyed analysis and undertook a comprehensive digital strategy and redesign.
2015
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
2015
Carlion Clinic needed better insight into physician demand. The goal was the team was tasked with developing a model to project the organization's primary care and specialty physician needs over the next five years.
2015
The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons learned from an aggressive project timeline; and post-implementation results and ROI.
2015
While real-time analysis of the US Ebola panic focused on the obvious-crisis communications-a new, deeper look reveals significant gaps in the fundamentals of internal and external communications needed to reach, teach, and reassure a frightened public and our own employees.
2015
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.
2015
In this session, business development leaders from San Diego Health System and Temecula Valley Hospital will share their experience in establishing a partnership.
2015
With all of the changes in traditional and digital media, communications professionals have an historic opportunity to strategically reach their core audiences in meaningful, relevant ways. Organizations that are able to create a truly integrated communication function are ahead of the game.
2015
Learn the difference between leakage and keepage and what strategies are needed to get results.
2015
LaVone Arthur discusses the successes and lessons learned from the Baylor Scott & White Health merger and integration, as well as opportunities creates as a result.
2015
Price and quality transparency put more data in the public domain, making the importance of early identification of issues and verification of accurate data even more important to hospitals and health systems.
2015
This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science theory and creative real-world examples.
2015
Using an interactive approach, participants in this session will view first-hand patient experiences with information about setting up the interviews, questions to be asked, and approaches to foster rich dialogue.
2015
Anne Arundel Medical Center (AAMC) developed a methodology to prioritize a list of identified gaps in order to allocate resources for the coming and subsequent years.