Resource Library

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Unlock the key fundamental skills needed to excel in health care market research, from study design to data analysis, and equip yourself with the tools to drive success in the dynamic health care field.
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
Watch this on-demand webinar with a renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide on key health leadership topics.
This session will cover best practices in data availability, measurement, key performing indicator development, and ongoing management required to develop a comprehensive patient growth strategy.
Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.
VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24 - The most timely health care strategy and market development programming happens at SHSMD's Connections Conference.
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
Explore the urgent need for health care organizations to reassess and reignite their strategic plans in the face of post-COVID challenges, including slim margins, workforce shortages and increased competition.
Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.
This webinar will outline best practices for centralizing market and provider data, tying data to organizational goals and objectives, and distributing data throughout the organization (governance, executive, planning, physician network, service lines).
The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference.
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities.
    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering who WellSpan Health is, a standard, yet dynamic approach to strategic planning and applying that process to Primary Care to create a 3-year strategic roadmap for the future. Learning Objectives:
    Check out this Power Point presentation from SHSMD Connections 2022 Conference about facilities management, strategic planning and progressive thinking featuring MaineHealth.  Session Goals:
  Learn from this 2022 SHSMD Connections presentation how to strategically plan for your health care organization following a global pandemic. Session Topics:
  Learn from this SHSMD Connections 2022 session presentation about strategic capital planning during and post pandemic. Discussion Outline