Resource Library

Understand the impact of moderated interactions on service delivery, patient and caregiver relationships, practice growth and brand awareness or advocacy generated by a vibrant Facebook Group.

Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for healthcare organizations.

Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.

EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone — such as Improving outcomes by engaging patients to actively participate in their own care.

This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.

In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.

This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care. 

Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.