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Find out why the value-based purchasing score is getting harder to predict and why HCAHPS is important to track.
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.
The Society for Healthcare Strategy & Market Development (SHSMD) is pleased to present a webcast featuring panelists of the SHSMD Thought Leader Forum held at the 2014 SHSMD annual conference in San Diego. We have reassembled the expert panel who will address a variety of topics.
In this webcast attendees will learn about the practices and latest technologies that help streamline processes, speed marketing cycle times, and preserve brand integrity. These technologies allow for the customization of materials, driving relevance and personalization in your marketing materials and communications. Learn more about the tools and techniques Top Performers are using to deliver timelier, more relevant messages and materials to their target audience.
Providing a high-quality patient experience is one of the top priorities of healthcare organizations today. Technological advances and an engaged entrepreneurial community are allowing the healthcare community to make strides in transforming the overall patient experience. This webinar will present an overview of the patient experience solutions landscape and discuss how the implementation of these solutions can support an organization's patient experience strategy.
Presenters will give an overview of Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study — the latest edition of SHSMD's popular survey report. This newly released report is based on a 2014 study of SHSMD and American Association of Physician Liaison members.
This webinar will explore the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.
The report focuses on important strategic and financial considerations facing healthcare organizations today and provides examples from key industry players on how they are addressing the changing business model.
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.
The Healthcare Financial Management Association (HFMA) has developed a guide to help consumers understand where to get answers to their questions about healthcare prices, compare prices among providers, and manage their out-of-pocket costs.
The 2015 SHSMD Executive Dialogue report provides insights from industry thought leaders on the critical issues faced by these stakeholders, and the "paths for action" hospitals and health systems can take to meet their needs in the new environment.
Find out how your organization's strategic planning stacks up against the best in this benchmarking study. The book presents findings of a SHSMD survey of 440 healthcare organizations to determine current practices in healthcare strategic planning, then profiles 12 healthcare organizations that exemplify advanced planning approaches.  
This book takes you through the strategic planning process step by step with all the how-to information you need, whether you are an experienced planner or new to the field. There is an abundance of tools and templates, including a sample strategic plan, an implementation plan template, a business plan outline, evaluation metrics, recommended planning database components, sample planning policies and more.