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As hospitals and health systems increasingly implement physician alignment strategies, physician relations teams must concentrate on ways they can bring value to their organizations in this new environment. This article explores the ways in which physician relations professionals can be more engaged in physician alignment.

SHSMD members work diligently to ensure their media policies are in compliance with the U.S. Department of Health and Human Services (HHS) rules. Although HHS has not altered their rules, there has been attention by the Office for Civil Rights (OCR) to address HIPAA compliance issues. Now is the time to revisit how the HIPAA rules may apply to media interactions.

Imagine trying to manage strategic planning for a health system that has doubled in size in recent years, but lacks standardized business development processes to maximize growth opportunities. Then, imagine an extremely competitive consumer marketplace where two members of that same network are advertising for the same service in the same newspaper (or on dueling billboards) with no mention of the health system.

When a crisis occurs in your community, how should your hospital or health system's public relations/communications team respond? Whether an incident is local in nature or has national or international implications, it is vital for hospitals to have a crisis plan in place that will ensure effective communications to all key internal and external audiences, and stakeholders — and protect the hospital's reputation.

How can a health system develop optimal new wellness programs tailored specifically to its unique market? That's the challenge Fairview Health Services, headquartered in Minneapolis, Minnesota, faced in 2015 as part of its strategy to develop new services that would meet the needs of the community, generate new sources of revenue in a retail delivery model, and extend its presence in Minnesota and the upper Midwest.

The leadership at University Medical Center of Princeton in Plainsboro, New Jersey, part of Princeton HealthCare System, established a goal to grow maternity services at a time when US Census projections showed a steady decline in women of childbearing age across the region. A couple of years earlier, the health system built a larger replacement facility on a well-traveled stretch of US Route 1, making the respected community teaching hospital more visible and accessible to a growing population in central New Jersey. And although this provided an important opportunity to target a new audience, the marketing team wrestled with how best to develop the right marketing strategy.

Marketing automation technology should be a key part of the healthcare marketer’s arsenal to achieve these goals. From supporting automated communications to delivering personalized “journey-based” interactions, marketing automation can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.

Observation patient care continue

A recent survey from The College

How does an academic medical practice communicate to 1,300 employees in more than 40 locations? Communication is driven by employee involvement with the goal of helping them become ambassadors of the brand. The message to employees is simple: "Whether you know it or not, you are an ambassador for our practice."

A renaissance in the use of commu

Learn how UTMB created a new internal communications initiative for "two-way" communication, focusing on feeding content to managers for regular communications sessions with employees in all work areas.

How does the execution of a more personalized web and multi-channel communications experience impact digital operations? What are reasonable expectations to promote within your organization for these technologies? This session will establish a foundation for an exciting, but often superficially treated topic, with clear guidance and concrete tips.

Accelerating growth begins with a

Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.

Learn about Northwell Health's large transformation and rebranding in 2016.

Learn how Community Health Network (CHNw), a leading Midwest health system, used an analytical technique called MaxDiff (maximum-difference or best-worst scaling) to leverage insight from consumer research, enabling healthcare strategists to prioritize which functional, communications, and human resource development actions would have the greatest impact.

Are you making the right teleheal

Do you think about open enrollment as a fall campaign? Think again. What if you viewed open enrollment as an opportunity to engage with patients, consumers, brokers, health plans, and employers all year long?

Hear how Canton-Potsdam Hospital combines the discipline of science with the art of relationships to build a medical staff rivaling prestigious academic medical centers. Learn how new techniques and proven best practices can be adapted and applied to your organization.