Behavioral Research
Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making. Example: Use nudge-type interventions for better outcomes.
Relates to: Tell Stories. Create Experiences
SKILL DEVELOPMENT RESOURCES
ONLINE RESOURCES
Market Strategy
Using the Voice of the Customer to Inform Marketing Efforts
What Marketing Research Can Learn from Behavioral Economics
BOOKS
Observing the User Experience, Second Edition: A Practioner's Guide to User Research, 2nd Edition
Gearing Up for Population Health: Marketing for Change
COURSE, WORKSHOP, OR SEMINAR
Market Research and Consumer Behavior
Observation
TOOL RESOURCES
Tools to support this skill may include:
Ethnography: Ethnography: Step-by-Step (Applied Social Research Methods)
Field Guides: Qualitative Research Methods: A Data Collector's Field Guide
Patient Intercepts: New Emphasis on Customer Service in Medicine
Patient Intercepts: The Patient Experience Toolbox: Providing Healthcare Leaders with Valuable Patient Experience Highlights