By The Numbers: Marketing and Communications Benchmarking
Benchmarking with SHSMD and ENDEAVOR ANALYTICS
Improve Your Marketing Strategy with Data-driven Insights
By The Numbers: MarCom is a benchmarking tool that provides health care organizations with insights into their marketing and communication efforts. This tool analyzes various performance metrics to help organizations better understand their marketing effectiveness and identify areas for improvement. By The Numbers: MarCom can be used to inform future marketing strategies, tactics and budget planning, ultimately helping your organization to achieve its marketing goals.
- Improved Marketing Effectiveness
- Competitive Benchmarking
- Identifying Areas for Improvement
- Better Strategic Decision-Making
Two Participation Options
Contributor
As a contributor, you’ll have free access to aggregate summary data. Leverage this insight to justify your budget and make strategic and tactical decisions about where and how to allocate your marketing and communications spending in the future. Complete the survey for complimentary access.
Paid Subscriber
As a paid subscriber, you’ll have full access to all reports with customizable comparisons, advanced filtering tools, unlimited benchmarks and interactive custom reporting. You can compare yourself to peers of your choice and access marketing and communications budgets and resource allocation in a comprehensive way, including specific budget elements, organization groups, and over time.
Get a glimpse of our dashboard report by checking out our infographic showcasing insights derived from our comprehensive 2022 dashboard data, the most extensive dataset currently available. Discover how your system measures up in terms of budget size, budget priorities and team composition.
Our MarCom dashboard provides you with all the necessary tools to analyze and filter peer data, and other modules that can help you make the most of your budget. Be a part of our mission to create the most comprehensive and insightful dashboard report yet for 2023. Join our annual program today. Your input will directly influence the decisions and strategies that drive success for all participating organizations.
Compare the Benefits of Contributors and Subscribers
Metrics |
Contributor |
Paid Subscriber |
| Compare MarCom expenditures to industry-wide benchmarks. |  |
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| Aggregated MarCom expenditure, geographic & staffing data. Evaluate marketing & communications performance as compared to industry-wide benchmarks. | |
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| Organizational data is protected under our privacy policy. | |
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| Benchmark with groups of 5 organizations of your choice at a time in practically unlimited ways, e.g., on specific budget elements, organization groups and over time. | |
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| Interactive dashboard with custom comparisons. | |
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| Create customizable reports with downloadable graphs ready for use in presentations to stakeholders and colleagues. | |
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| Opportunity to talk to an expert about your data. | |
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Exclusive invitation to subscriber-only events such as user webinars and VIP receptions. |
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| Private, exclusive online community to interact with subscriber peers and share best practices. | |
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| Continued support. Receive an aggregate report of all completed surveys on an annual basis in the form of a webinar and PowerPoint slide deck. | |
View Sample Subscriber Reports
The following are snapshots of the reports offered to subscribers. Contributors have access to limited views.
The actual dashboard is interactive and customized to your organization.
Gain a Competitive Edge by Benchmarking Your Marketing Spend
Subscriber Pricing
based on the size of your health care system
$1,000
$4,000
$5,000
Hear From Health Care MarCom Leaders
Cleveland Clinic
Hear from Peter Miller, Former Administrator of Marketing and Communications at the Cleveland Clinic.
How much should we be budgeting for marketing & communications? What is the right marketing mix?
Hendrick Health System
Hear from Jesiree Driskell, Director of Marketing and Communications at Hendrick Health System as she discusses how the MarCom benchmarking tool shows her where the health care field is going and how she stays in tune with patients' demands.
Mary Washington Healthcare
Lisa Henry, Former Associate Vice President of Communications and Marketing at Mary Washington Healthcare says "it's critical to have a true understanding so that you're not competing or trying to compete against an industry that just doesn't measure up to the same type of skill and support that you need."
“No matter what field you are in, if you don’t set up a baseline, you are setting yourself up for defeat. Using this benchmark surveys allow us to establish a baseline that is more specific to our medical field than most other benchmarking surveys.”
Business Manager of Marketing and Communications, The University of Chicago Medicine