Health Care Marketing Plans That Work
A marketing plan serves as the blueprint for all marketing efforts. This publication by SHSMD author and renowned health care marketing expert David Marlowe provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan including:
- Performing a market audit
- Developing a market position
- Formulating marketing objectives, strategies and actions
- Establishing marketing measures
- Determining return on investment.
Throughout the book, Marlowe highlights best practices that are key to success in today’s highly competitive landscape. The publication also includes practical examples to assist you with marketing planning, as well as valuable insights from marketing professionals in the field.
Related Resources
Presentation Resource
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without…
Presentation Resource
This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments…
Presentation Resource
Learn about Vanderbilt University Medical Center's new approach to marketing.
Presentation Resource
In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.
Presentation Resource
Learn how one academic medical center adopted a process for capital allocation to apply analytics, shared decision making, and transparency to…