Transforming Health Care Marketing Resources into a Business Intelligence Engine


As a health care provider, keeping your population healthy is important to take full advantage of shared savings and for the benefit of the individuals in your community. A big part of this effort is centered on readmission rates. Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.

  • Daniel Quinn, Director of Data Analytics, LionShare
  • Doug Spear, Administrative Director, Marketing & Strategic Development, Shawnee Mission Health

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