Transforming Health Care Marketing Resources into a Business Intelligence Engine
As a health care provider, keeping your population healthy is important to take full advantage of shared savings and for the benefit of the individuals in your community. A big part of this effort is centered on readmission rates. Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.
- Daniel Quinn, Director of Data Analytics, LionShare
- Doug Spear, Administrative Director, Marketing & Strategic Development, Shawnee Mission Health
Members, to view this protected content, log in above.
Related Resources
Guides and Reports
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips forā¦
Presentation Resource
This session will help you learn to free up your brain and do your job better.
Presentation Resource
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health careā¦
Presentation Resource
This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans andā¦
Presentation Resource
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversionā¦
Presentation Resource
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From thisā¦