Transforming Health Care Marketing Resources into a Business Intelligence Engine
As a health care provider, keeping your population healthy is important to take full advantage of shared savings and for the benefit of the individuals in your community. A big part of this effort is centered on readmission rates. Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.
- Daniel Quinn, Director of Data Analytics, LionShare
- Doug Spear, Administrative Director, Marketing & Strategic Development, Shawnee Mission Health
Members, to view this protected content, log in above.
Related Resources
On-Demand Educational Webinars
Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awardsā¦
Book
A marketing plan serves as the blueprint for all marketing efforts. ThisĀ publication provides marketers from hospitals, health systems, medicalā¦
Guides and Reports
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips forā¦
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing,ā¦
Presentation Resource
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health careā¦