SHSMD Connections 2026 Session Materials
SHSMD Connections 2026 · September 27–29 · Baltimore
Find presentation slides, handouts and practical tools from your sessions, organized by day and time.
All times are Eastern Time (ET). Select a day or session time to jump to your materials. Files are PDFs unless marked PowerPoint (PPTX).
This page lists sessions with available materials. For the complete program and any schedule or room updates, view the live conference agenda.
Sunday, September 27
Workshops
Morning workshops9:00–11:00 a.m. ET
Win the Race to Expand Ambulatory Services: Applications Using an Outpatient Market Growth Model
Room 308
Corewell Health’s ‘Our Commitment’ Rollout Lessons: A Hands-on Workshop for Aligning Strategy, Brand & Culture
Room 310
One Organization, Many Voices: Communicating Clearly Across a Multi-Generational Workforce
Room 309
Essentials of Measuring Marketing Campaign Effectiveness and ROI in Healthcare
Room 307
Sponsored lunch workshop11:15 a.m.–12:45 p.m. ET
Healthcare's Most Overlooked Brand Channel: How Marketing Leaders Are Winning with Mobile
Room 316–317 · Sponsored pre-conference workshop & lunch
Afternoon workshops1:00–3:00 p.m. ET
Consumerism and Digital Engagement Post-AI: Designing the Next Generation Experience
Room 310
Guiding Principles for Experience Excellence
Room 309
The Science of Belonging: How Neuroscience Shapes Healthcare Marketing Engagement
Room 307
Addressing the Child Mental Health Challenge: A Hands-On Workshop for Building Your Response
Room 308
Monday, September 28
Concurrent sessions 1–4
Concurrent 1 · Sponsored breakfast sessions8:00–8:45 a.m. ET
Beyond the Visit: Turning Immediate Care Campaigns into Long-Term Patient Relationships
Room 310
"We Can't Track That" to a Real Measurement Plan: One Health System’s Roadmap to Better Marketing Measurement
Room 307
Your Website Has a New Job: Building Trust in the Age of AI Search
Room 308
The Next Five Years Are Not in Your Strategic Plan: Five Market Shifts Health Systems Need to Address Now
Room 314–315
Concurrent 211:25 a.m.–12:10 p.m. ET
Beyond Automation: How Human-Centered Community Engagement Builds Trust in the AI Era
Room 314–315
Contigo en la Lucha: Using Data and Trust to Drive Population Health Growth Among Spanish-Speaking Communities
Room 307
From Groundbreaking to Grand Opening: Crafting a Community-Centered Communication Strategy for Rural Hospital Launch
Room 310
Market Strategy Earns Its Budget: Teaming With Physicians to Accelerate Results
Room 308 · Executive session
Practicing Smart Risk with Improvisation
Room 309
The Seven Deadly Sins of Healthcare Marketing (and How to Repent Before Your Audience Leaves You Behind)
Room 318–320 · Sponsored insight session
Digital Experience Is Care Experience: How Health Systems Can Redesign the Front Door
Room 316–317
Concurrent 31:30–2:15 p.m. ET
From Zero to ROI in 12 Months: Launching a Physician & Consumer CRM That Delivers
Room 307
One Brand, Many Touchpoints: How Marketing and HR Build Cohesive Brands in Small and Rural Healthcare Organizations
Room 316–317
The Patient Next Door: Meet the New Healthcare Consumer
Room 318–320 · Sponsored insight session
The Playbook: Rivals Unite to Champion Women’s Health as a Strategic Priority
Room 309
The Strategist as Convener: Designing Conversations That Change the Future
Room 308
Trust, Transparency, and Patient Flow: The New CMO Imperative
Room 314–315 · Executive session
Concurrent 43:20–4:05 p.m. ET
From Acquisition to Acceptance: Building Awareness & Preference in New Communities
Room 309
Rebranding in Motion: How Leading Health Systems Navigate Brand Change Across Complex Organizations
Room 308
Scenario Planning 2.0 – Building Resilient Strategies for Healthcare's Next Disruptions
Room 314–315 · Advanced session
Entering Our Growth Engine Era: Rewiring the Marketing Function
Room 318–320
Supercharging Physician Relations with a PRM: A Panel on Turning Daily Tasks into Strategic Impact
Room 307
Tuesday, September 29
Concurrent sessions 5–6
Concurrent 5 · Breakfast sessions8:30–9:15 a.m. ET
9 Lessons from a Values-Driven Culture
Room 307
A New Frontier: How AI Expands What’s Possible in Healthcare Strategy
Room 310
From Guidance to Advocacy: How Mentorship and Sponsorship Strengthen Healthcare Leadership Pipelines
Room 314–315 · Executive session
From Rebrand to Movement: Building a Healthcare Brand That Breaks the Rules
Room 308
Stop Begging for Budget: The 3.5x ROI Content Creator Blueprint Built on Pocket Change
Room 309
Concurrent 610:25–11:10 a.m. ET
From Caregivers to Brand Champions: How an Inside-Out Brand Strategy Transformed a Rural Health System’s Reputation
Room 307
Unlocking the Power of Healthcare Data: Data Analytics and Visualizations That Drive Strategic Growth
Room 314–315 · Advanced session
What’s New with New Mover Campaigns: From Mailbox to Mouse-Click: How Baptist Health Modernized New Mover Marketing
Room 310
Elevating Your Healthcare Brand: Building a Thought Leadership PR Program That Works
Room 309
Modernizing the CMS for an AI-First Future: Preparing Healthcare Marketing for AI and Agent-Based Search
Room 316–317
Reimagining Population Health Through Direct-to-Employer Bundles
Room 308