Leveraging Technology

A revolution of emerging technologies is now a part of everyday life. Learn insights behind this vast space and how to apply digital technologies to your brand and patient experience.
Find out how Susan G. Komen Greater Kansas City developed a unique and emotionally charged virtual reality experience that puts users into the avatar of a real-life breast cancer survivor. Discover how interactive healthcare educational technology can be leveraged to impact target audiences with…
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.
Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be jumping on the CRM bandwagon. And for every hospital or health system that doesn't have CRM, there seems to be another that underutilizes its existing…
This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions.
The presentation will draw on the insights gained through the US government's support of health IT implementation since the Health Information Technology for Economic and Clinical Health Act of 2009 was enacted.
Monte Carlo simulation involves recreating an environment of interest in a computer program capable of analyzing the impact of changes to that environment in a risk free manner