This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.
Apr 8, 2018
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
Apr 8, 2018
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Sep 12, 2016
How does the execution of a more personalized web and multi-channel communications experience impact digital operations? What are reasonable expectations to promote within your organization for these technologies? This session will establish a foundation for an exciting, but often superficially…
Oct 11, 2015
A recent PwC study notes, "As "patients' behave more like "consumers,' healthcare organizations need to deliver a higher level of personalized service, satisfaction, and overall experience."Thinking beyond hospital marketing, the Healthcare Transformation Lab at Massachusetts General Hospital…