Social Media

Jan 4, 2023
Digital marketing has never been more crucial, needing partnerships to convey messages, identify value and obtain resource commitment.  Learn how marketing digital executives have effectively engaged clinicians to optimize reputation, preference and brand.  Hear how two leading health…
Jun 23, 2022
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
Jun 23, 2022
Join this online certificate series to learn best practices & new trends in social media influencing, governance, and paid social media opportunities.
May 2, 2022
Join this course to learn best practices and new trends in social media influencing, governance, and paid social media opportunities.
Dec 14, 2020
Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better. Social media and digital content are beginning to blur the lines of what is and is not advertising, and physicians are now actively interacting with consumers in more ways than…
Jun 2, 2020
Additional resources from the Advanced Health Care Social Media & Digital Marketing Virtual Conference hosted by SHSMD and Mayo Clinic Social Media Network.
Aug 8, 2019
Virtually every health system uses Facebook to promote its brand. But how many have gone live on the largest social media platform in the world? Cynthia Schmidt, marketing chief at Virginia Commonwealth University (VCU) Health in Richmond, and Keith Kaufelt, VCU social media specialist, say doing…
Jan 10, 2019
More than ever before, health care communicators need to have a content strategy that directly contributes to bottom line business results. Orlando Health is doing just that and reaping the benefits of increased exposure by positioning itself as a trusted health care system with compassion.
Apr 8, 2018
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical…