Resource Library

Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.

Held Live: Monday, May 24, 2021 | 12:00-1:00pm CTEarlier this year, SHSMD members talked about what kept them up at night. Now let’s take some time to consider what gets you most excited about the future? So much innovation happened during COVID, what impressed you and what do you hope will stick going forward? What might another 5 or 10 years mean for health care?

The fundamentals of health care haven’t changed but health care leaders will need to double down on their commitments to brand and experience to be successful. Learn what’s inside the minds of consumers and communities and how some of your peers have leveraged Humanizing Brand Experience insights across their organizations.

This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital. Today, 19.1 million people, and counting, have turned to voice assistants for health care-related information. As more and more people turn to contactless solutions for everyday problems, health care brands need to ensure they can deliver the best possible patient experience no matter where it takes place.

In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.