Resource Library

In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.

The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!

Unlock the key fundamental skills needed to excel in health care market research, from study design to data analysis, and equip yourself with the tools to drive success in the dynamic health care field.

In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.

VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24 - The most timely health care strategy and market development programming happens at SHSMD's Connections Conference.

SHSMD's press release announcing the appointment of Evan Williams as its new Executive Director.

This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.

Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.

The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!

Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.

Futurescan is an annual publication for health care leaders, published by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The guide serves as an essential strategic planning tool, helping hospital and health system leaders prepare themselves and their organizations for the future.

The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference.

    Check out this Power Point presentation from SHSMD Connections 2022 Conference featuring Inova discussing their approach to value based care for health care advancement.  

   

  Check out this SHSMD Connections 2022 presentation covering: Mission and Market Imperative for Integrated Behavioral Health, Problem and Impact Statements as a Reactive Agent for Change and E Pluribus Unum! Learning Objectives

  Learn from this SHSMD Connections 2022 presentation how to create successful communications and outreach strategies that recognize social determinants of health. Learning Objectives

  Learn from this 2022 SHSMD Connections session presentation how we can bring more compassion and empathy to your health care organization's patient and community interactions. Agenda

  Learn all about the processes and successes of Consumer First Digital Platform - LiveWell in this SHSMD Connections 2022 session presentation. Learning Objectives

Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future as an essential tool for strategic planning.