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Webinars
Metrics that Matter: Demonstrating Marketing’s Impact on Revenue to the C-Suite
2020
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
Performance Metrics, Marketing
Webinars
Pulling a Rabbit Out of a Hat: How Hospital Marketers Can Influence Cost, Outcomes and Patient Experience
2019
  Members and Nonmembers: Click here to access the webinar recording and a PDF of the presentation.
Marketing, Customer Experience