Resource Library

Join M. Bridget Duffy, M.D., chief medical officer of Vocera Communications Inc., for a SHSMD webinar featuring an important discussion about the benefits of embracing human-centered leadership. Duffy is the subject matter expert for the article Frictionless Health Care Requires a Connected Healing Ecosystem in the society’s Futurescan 2020 publication highlighting important trends in health care. She will be joined in the webinar by Liz Boehm, executive strategist, human-centered research at the Experience Innovation Network.

SHSMD Education 2020 Sponsored WebinarWednesday, October 7, 2020 12-1pm CT / 1-2pm ET

Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.

The American Hospital Association(AHA) is the go-to destination for reliable and consistent data and intelligence about the nation’s hospitals and health systems. In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions.

Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.

Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.

By attending this free program, you will learn gender-affirming terms and practices, become familiar with the challenges embedded in the transgender patient experience and develop a vision for shifting your organization’s culture towards more robust inclusion.

Join renowned futurist Ian Morrison, Ph.D. on February 5, 2020 for a webinar on the latest edition of SHSMD's annual guide to trends in the field as he summarizes Futurescan articles written by thought leaders on key topics.

Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies that can create a better consumer experience while helping improve patient access to quality care.

In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.

Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions.

Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.

This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Health and Ascension.

  Members and Nonmembers: Click here to access the webinar recording and a PDF of the presentation.

AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.