Of course, social media, community outreach, brand journalism, websites, SEO, advertising, paid search, CRM, and a digital presence are all vitally important.
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Facing increasing high-deductible health plan enrollment and a consolidating market, Emory Healthcare's leadership team needed to understand how their patients make healthcare decisions and the role that price played in where they went for care. To do this, Emory carried out in-depth customer focused work and price benchmarking to understand its relative position and the role of price in consumer choice.
It started in 2013 with a guy and a portable recorder interviewing doctors about various health topics and then posting the interviews on SoundCloud. Today, TheScopeRadio.com has a library of nearly 2000 interviews and has turned into one of the biggest traffic drivers to University of Utah Health’s website.
Changing the Approach to Cancer Treatment Decisions: An Interactive Tool Delivers a Patient-Chosen Plan
After a diagnosis of breast cancer, individuals are faced with several life-changing decisions about how to navigate treatment decisions, which are best made by an engaged and well-informed patient. Using proprietary software designed to collect patient inputs via a mobile device and marry those inputs with tiered decision-making algorithms, the Mayo Clinic breast cancer decision-support tool is changing the way breast cancer patients — and their providers — approach treatment.
Doing More With Less: Maximize Use of Assets, Respond to Market Growth, and Create Competitive Advantage
Hospitals and health systems are simultaneously facing the reality of reduced and changing reimbursement models and increased competition including competition from market innovators and disruptors. In this environment providers must learn to plan and act nimbly while pursuing incremental strategies that can create sustained competitive advantage.
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.
Amazon CEO Jeff Bezos attributes his company’s success to an “obsessive focus on the customer” rather than on the competitor. Legacy hospitals and health systems must embrace a similar mindset to remain relevant and innovative in an industry that is rapidly evolving from a focus on driving volume to generating value for customers.
Cardiology Associates is a private Cardiology group in the South that employs 30 Cardiologists and 14 Advanced Practice Providers (APPs). With a service area population of 600,000+ and market share leader; it was named an MGMA “Better Performer” and has a MedAxiom productivity benchmark performance of top 10% for physician wRVUs and patient service revenues.
Patient access is a fundamental strategy that is vital for a healthcare system's success in both a volume and value based world. It is the core strategy that bridges both models. This presentation will focus on applying access transformation best practices from other industries to healthcare through case studies and potential application scenarios.
Strategy professionals by definition are forward-thinking and driven to meet the future head on. Take time during this session to meet with Witt/Kieffer career development specialists to review techniques critical to your professional future.
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities.
Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network
Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network.
Gaining a deep understanding of physician behavior by evaluating physician activity and referral data from your market paves the way to achieving physician alignment that drives growth. University Hospitals understood the need to augment their current use data and analytics to continue to grow intelligently.
This session will share the comprehensive environmental brand program started at Ohio State University Wexner Medical Center to use our facilities - walls, floors, windows and more-- to tell our brand story and to instill confidence and contentment among our patients. Speaker will cover both strategy and implementation as well as lessons learned.
Crisis always strikes when you least expect it. Baton Rouge faced a triple dose of tragedy: the shooting of an African American man that sparked national outrage, the subsequent shooting of six police officers, and the devastating flood that displaced thousands of residents.
Are you launching or re-launching a physician relations program? Hear how Valley Health built a program from the ground up, using a well-planned strategy. Learn how to develop a business plan integrating communication best practices that gain ongoing access to physicians and deliver results!
From Hospital Employee to Brand Ambassador: Building Bridges Within the Community & Enhancing Your Brand
Leverage engaged employees and their community relationships by establishing an ambassador program. During this session, you will discover how to support your organization’s strategic goals and existing outreach efforts by activating the power of peer-to-peer influence among your employees within the community.
Thanks to a growing number of Americans with consumer-directed health plans, such as high deductible policies and health savings accounts, patients today bear greater financial responsibility for their care. Given this reality, hospitals and health systems must recognize the growing importance of price as a key patient selection criterion.
With more than 70 percent of internet users looking online for health care information, clinical marketing and communication professionals continue to feel the pressure to boost their organizations’ web and social media presence.
The shift from fee-for-service to value-based healthcare has created a quandary for health systems regarding how to establish an infrastructure for future payment models, while still receiving compensation from current payment models. In order to combat this quandary, a key component of the Jefferson Health strategy was to grow a robust telehealth program—JeffConnect.