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2017
In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve. SHSMD's newly updated Bridging Worlds report for healthcare strategists highlights this concept by emphasizing the importance of "integrating and co-creating," whereby organizations find enhanced value when they engage with members of the community who have different points of view, backgrounds, and experiences.
2017
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition, and payer mix make them "different from the rest." Although differences abound, all are seeing troubling reimbursement trends, all must find ways to respond to an increasingly demanding consumer, and all are looking to develop a revenue growth strategy for long-term sustainability.
2017
A well told story can be a powerful marketing tool, especially in healthcare. One patient's experience can impact a prospective patient's thinking, actions, and behaviors, enabling them to explore potential healthcare decisions through a highly personal lens. This article explores the success of a campaign that El Camino Hospital implemented to share patient narratives.
2017
Novant will highlight case studies on strategic communications programs they have conducted, data analytics tools used to ensure messaging is on track, and explain how communications work fits into the larger marketing media mix model.
2017
Join Andrea Pearson, chief marketing officer of Healthgrades, to learn about strategic changes required to navigate and maintain leadership in the fast-changing healthcare environment.
2017
Scripps cares for more than 500,000 patients annually, with the goal of delivering excellence in medical care and patient experience. As a non-profit, they rely on philanthropy to help achieve that goal.
2017
Healthcare is in a period of dramatic transformation. New care models, disruptive technologies, personalized medicine, and alternative payment models are all challenging the conventional thinking of patients and practitioners—and driving them to seek credible sources of information to navigate this change.
2017
Most surgical programs can tell you how many cases they did last year, but very few can share how many they didn’t do. What’s needed is a tracking measurement that shows how many people are slipping through the cracks —and more importantly, where they’re dropping off along the way.
2017
There are the literal politics–the regulators and elected officials–that empower and ensnare us. But, perhaps more impactful are the organizational and human politics that drive healthcare–the interplay between hospitals and payers, physicians and administrators, employees and unions, and more.
2017
Hear how leaders in the health care strategy have leveraged critical skills to advance their careers. Learn important considerations for pursuing an advanced degree in health care management, and the essential groundwork for competency-driven advancement. Understand several relevant competency models, those that focus on strategists' skills, those that are critical to exceptional innovative leadership.
2017
This presentation, led by hospital association communications leaders from New Hampshire and North Carolina, explores contemporary strategies, tactics and tools for effectively communicating about advocacy issues to key audiences (legislators, influencers, and consumers).
2017
A successful approach to board engagement included a series of learning and listening sessions over several months, allowing board members to gain a basic understanding or choose to deep dive into key topics. These sessions, in lieu of a more traditional board retreat, provided a review of the competitive landscape through the lenses of business metrics and patient outcomes, as well as philanthropy, research funding, and reputation.
2017
Brookwood Baptist Health’s patients bear the burden of rising out-of-pocket costs like never before. They expect to pay more upfront, and they demand better cost estimates for procedures and more flexible payment options.
2017
Of course, social media, community outreach, brand journalism, websites, SEO, advertising, paid search, CRM, and a digital presence are all vitally important.
2017
Facing increasing high-deductible health plan enrollment and a consolidating market, Emory Healthcare's leadership team needed to understand how their patients make healthcare decisions and the role that price played in where they went for care. To do this, Emory carried out in-depth customer focused work and price benchmarking to understand its relative position and the role of price in consumer choice.
2017
It started in 2013 with a guy and a portable recorder interviewing doctors about various health topics and then posting the interviews on SoundCloud. Today, TheScopeRadio.com has a library of nearly 2000 interviews and has turned into one of the biggest traffic drivers to University of Utah Health’s website.
2017
After a diagnosis of breast cancer, individuals are faced with several life-changing decisions about how to navigate treatment decisions, which are best made by an engaged and well-informed patient. Using proprietary software designed to collect patient inputs via a mobile device and marry those inputs with tiered decision-making algorithms, the Mayo Clinic breast cancer decision-support tool is changing the way breast cancer patients — and their providers — approach treatment.
2017
Hospitals and health systems are simultaneously facing the reality of reduced and changing reimbursement models and increased competition including competition from market innovators and disruptors. In this environment providers must learn to plan and act nimbly while pursuing incremental strategies that can create sustained competitive advantage.
2017
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.
2017
Amazon CEO Jeff Bezos attributes his company’s success to an “obsessive focus on the customer” rather than on the competitor. Legacy hospitals and health systems must embrace a similar mindset to remain relevant and innovative in an industry that is rapidly evolving from a focus on driving volume to generating value for customers.