Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
Sponsored Webinars
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community…
Sponsored Webinars
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to…
Sponsored Webinars
EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to…
Webinars
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
Webinars
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the…
Sponsored Webinars
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch…