Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
Webinars
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
Webinars
Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double…
Guides and Reports
Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society&nb
On-Demand Educational Webinars
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system…
Data & Insights
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic…
Certificate Programs
Master practical healthcare social media strategies, AI, video, podcasting, employee advocacy and analytics in this six-module certificate course.