Using Data-Driven Experiential Marketing to Engage and Educate Consumers Around Choosing the Appropriate Level of Care

OhioHealth is expanding emergency care in the communities we serve through a network of retail-oriented, consumer friendly freestanding emergency care locations. This expansion is coupled with an already robust network of urgent care and primary care locations. As we expand our front doors, and offer various levels or care across our communities, we are challenged with ensuring that consumers understand these choices and choose the right care at the right place at the right time. This session will look at how OhioHealth took a non-traditional marketing approach to engage and educate consumers around this topic.

Speakers

• Kara Coates, Director, Events and Sponsorships, OhioHealth
• Lewis Sanderow, Senior Director, Marketing, OhioHealth