Guides and Reports
American Hospital Association guides and reports for members and the health care field.
A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.
A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.
Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.
A patient journey checklist to evaluate key touchpoints from search to follow-up, helping you reduce friction and improve consistency.
A pre-launch checklist to uncover readiness gaps and ensure your campaign promises align with operational reality and patient experience.
A practical guide to identify your strengths, reduce energy drains, and redesign your role to increase engagement and prevent burnout.
A step-by-step tool to scan trends, build contrasting scenarios, and identify strategies that stay strong across multiple possible futures.
A communication framework to educate employees, create two-way dialogue, and reinforce messages over time to strengthen culture.
Futurescan 2026 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to…
A leadership guide for executive strategists to grow talent, mentor future leaders, hire via the Career Center, engage at President’s Club and executive tracks, and contribute benchmark data.