Guides and Reports
American Hospital Association guides and reports for members and the health care field.
Definition: Visualize human reactions and responses to an interaction between a person and product or service; apply this learning to develop a solution. Example: Create an experience map—a sequence of interactions from the patient’s perspective—for online scheduling.
Relates to: Tell Stories.…
Definition: Analyze quantitative data to extract meaning and actionable insights data for consumption by decision makers. Example: Use simple statistics, such as mean, median, mode, and standard deviation to summarize data.
Relates to: Generate Data-Driven Insight
The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts
Together with the American Health Lawyers Association (AHLA) and the American Society for Healthcare Risk Management (ASHRM), SHSMD has developed this guide which provides easy access to crisis communications reference materials for health care executives, attorneys, communication professionals and…
At the 2016 Thought Leader Forum held at SHSMD's annual conference, a diverse panel of health care professionals shared their insights and perspectives on change leadership.
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.
The PowerPoint presentation, Futurescan 2016-2021, features highlights from the latest edition of Futurescan — one of the industry's most respected healthcare trends forecasts.
This summary report provides insights into new ways to address health care strategy possibilities and innovations.