Branding

Jul 2, 2019
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
Sep 10, 2018
In a world that keeps sending disruptive innovations like shock waves through the health care landscape, how can health systems better meet the demands of today's time-starved, information-overloaded consumers? Florida Hospital needed to figure it out—and quickly.
Jul 2, 2018
Several years ago, the Betty Ford Center for chemical dependency and recovery merged with Hazelden, a provider of drug and alcohol addiction treatment, to create the Hazelden Betty Ford Foundation, the largest nonprofit of its kind in the nation. Here is an inside look at some of the key decisions…
Apr 8, 2018
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event…
Apr 8, 2018
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
Apr 8, 2018
This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and…
Apr 8, 2018
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.
Apr 8, 2018
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.
Apr 8, 2018
Health systems are increasingly expanding their reach into new geographies through partnerships of all sizes in order to serve new communities and deliver the full care continuum. Learn valuable lessons for branding and marketing success in health care’s merger-heavy market.
Apr 8, 2018
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.