Branding

Apr 8, 2018
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.
Apr 8, 2018
Health systems are increasingly expanding their reach into new geographies through partnerships of all sizes in order to serve new communities and deliver the full care continuum. Learn valuable lessons for branding and marketing success in health care’s merger-heavy market.
Apr 8, 2018
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.
Nov 1, 2017
In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve. SHSMD's newly updated Bridging Worlds report for healthcare strategists highlights this concept by emphasizing the importance of "integrating and co-creating…
Sep 24, 2017
This session will share the comprehensive environmental brand program started at Ohio State University Wexner Medical Center to use our facilities - walls, floors, windows and more-- to tell our brand story and to instill confidence and contentment among our patients. Speaker will cover both…
Sep 24, 2017
Leverage engaged employees and their community relationships by establishing an ambassador program. During this session, you will discover how to support your organization’s strategic goals and existing outreach efforts by activating the power of peer-to-peer influence among your employees…
Apr 8, 2017
The pace of change is intensifying in health care. Providers and businesses nationwide are working tirelessly to stay on top of new technological advancements, innovative competitors, and rapidly changing consumer expectations.
Sep 12, 2016
A revolution of emerging technologies is now a part of everyday life. Learn insights behind this vast space and how to apply digital technologies to your brand and patient experience.
Sep 12, 2016
Learn about Northwell Health's large transformation and rebranding in 2016.
Jul 30, 2016
Here are answers to several questions about Spectrum Health's new approach to brand journalism.