Oct 1, 2019
Sponsored by ReachLocal: ReachLocal and Survata partnered on a survey tapping into patient preferences and behaviors. This eBook dives into factors influencing how patients choose a healthcare provider.
Nov 7, 2018
Navicent Health identified four key objectives that would guide its strategy to become the health system of choice for consumers. One of these is "Engaging consumers in meaningful ways" with a focus on understanding Navicent Health's various types of patient cohorts and what motivates them when…
Nov 7, 2018
Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. This article discusses a major…
Sep 24, 2017
Facing increasing high-deductible health plan enrollment and a consolidating market, Emory Healthcare's leadership team needed to understand how their patients make healthcare decisions and the role that price played in where they went for care. To do this, Emory carried out in-depth customer…
Oct 11, 2015
Using an interactive approach, participants in this session will view first-hand patient experiences with information about setting up the interviews, questions to be asked, and approaches to foster rich dialogue.