SHSMD Annual Conference

T​​​​he SHSMD Rising Star recognition recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields.
For over 25 years, SHSMD Connections has been the premier conference for health care marketing, strategic planning, and communications professionals. You cannot afford to miss this event.
For over 25 years, SHSMD Connections has been the premier conference for health care marketing, strategic planning, and communications professionals. You cannot afford to miss this event.
Exhibitor & Sponsor Rules & Regulations for SHSMD Connections 2021
In this session from SHSMD Connections Bytes, learn how Yuma Regional Medical Center developed an innovative internal approach to paint a vibrant understanding between clinical quality and the patient experience.
In this session from SHSMD Connections Bytes, join members of Emory Healthcare’s Strategic Planning Office as they walk through how the annual planning process was adapted, challenges they faced, and lessons learned while quickly scaling existing resources and processes to match the growth of the…
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.
In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.
This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.
In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life.