Education & Events
Educational offerings and in-person and virtual events from the American Hospital Association.
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Learn to design, execute, communicate, and measure strategic plans in health care. Five week online series with live sessions, on demand modules, and a SHSMD digital badge.
Stay ahead in the rapidly evolving field of health care strategy with SHSMD’s on-demand learning.
Join SHSMD MarCom colleagues on Sept 26, 1pm CT for interactive DEIB discussion. Learn from survey findings, share experiences, and explore upcoming initiatives. Tailored for health care communicators, marketers. Guided by SHSMD DEIB Committee.
Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2023, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar…
Celebrate Health Care Strategy & Market Development Week on social media!
SHSMD's Member Meet-Ups provide our members with opportunities to connect, discuss, and solve real world problems affecting health care today.
This SHSMD Strategists Salon will be a unique opportunity to learn from and network with our speakers and SHSMD members. In addition, this dialogue will contribute to a toolkit being created in collaboration between SHSMD and AHA’s The Value Initiative for the hospital field.
Two Days of Learning, Networking and More
SHSMD Connections Bytes was held October 27-28 with sessions and networking that delivered education, inspiration and insights that will help guide organizations in this time of upheaval.